Search Engine Optimization

iStock_000005855737_SmallIf you’re among the many people that feel pop-up ads are obnoxious and irritating, you’ll be happy to hear that Google agrees! The search engine giant recently announced that the use of pop-up ads will negatively affect a website’s search result ranking. Search engine optimization, or SEO for short, is the process of ensuring a webpage will appear near the top of a list of search results when relevant keywords are entered. This is especially important for small businesses whose websites can easily be buried in the rankings.

Here are a few SEO tips specifically for small businesses:
• Maintain a strong social media presence. Staying active on social media outlets is a simple and effective way to improve your … Read More

Gladwin County Council Meeting

IMG_1290We were very excited to attend a Gladwin County Council Meeting last month. We are very thankful to Colin Combs of Secord Township and the rest of the Gladwin County Officials for letting us come and speak at the event. We are currently working with Clement Township on a new website, so we thought it would be a great idea to attend this meeting and speak with more township officials in the Gladwin area. We spoke at the meeting about what we could do to help make townships more accessible to residents and more efficient for board members. The Council was very open and welcoming towards us, and we met a lot of great people who are very passionate about … Read More

2016 MAMC Annual Conference

MAMC-2016The STG team was fortunate enough to be able attend this year’s annual Michigan Association of Municipal Clerks Conference right in our home town of Lansing. The Radisson Hotel and Lansing Center were excellent venues for the event this year and everyone seemed to enjoy themselves.
The president of MAMC Joe Bridgman as well as the rest of the Board of Directors put on a fantastic conference full of great food, excellent speakers, and very informative education sessions. The whole conference was wrapped around a fun and entertaining western theme (hence the name of the event, MAMC Capital Stampede.)

Some of the conference events included a traditional 9-hole golf scramble, a 5K Run and Walk through beautiful downtown Lansing, and

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MEA – Retired Website Voted Second Best In The Nation!

What a great way to end a week before a holiday!

I just got an email that said for the second time, one of our websites was voted one of the best of its kind in the nation.  STG has proudly worked with various parts of the Michigan Education Association, both here in Lansing and around Michigan, since our founding as a company, and one of the sites we made and maintain for them is for the Michigan Education Association – Retired.  Last year at the NEA – Retired Annual Meeting, it was voted to be the best NEA – Retired website in the nation for both the website design and the content of it’s newsletter, and this year … Read More

MAMC Annual Conference


Jacob Burger, Andrew Adams, & Dalton Thurlow of The Shumaker Technology Group attend the 2016 Michigan Association of Municipal Clerks (MAMC) Annual Conference. It’s always a pleasure to see our current clients at events like this, but also being able to show new municipalities how our custom Websites, Mobile Apps, and Document Management Solutions can help make government more efficient.… Read More