MTA On The Road Conference 2017

October was a busy month for the Shumaker Technology Group. We were pleased to attend every “MTA On The Road” event presented by the Michigan Townships Association during the month of October. We traveled all around the state of Michigan exhibiting at a total of 9 different areas: Grand Rapids, Ludington, Traverse City, Chelsea, Kalamazoo, West Branch, Petoskey, Alpena and Mt. Pleasant.

STG was accompanied by hundreds of municipal officials including clerks, supervisors, treasurers, and trustees. We met plenty of new people in many different areas that we had never been to before. It was great to experience the different demographic areas and help educate the locals about the importance of technology.

We started our adventure on October 10thRead More

MEA – Retired Website Voted Second Best In The Nation!

What a great way to end a week before a holiday!

I just got an email that said for the second time, one of our websites was voted one of the best of its kind in the nation.  STG has proudly worked with various parts of the Michigan Education Association, both here in Lansing and around Michigan, since our founding as a company, and one of the sites we made and maintain for them is for the Michigan Education Association – Retired.  Last year at the NEA – Retired Annual Meeting, it was voted to be the best NEA – Retired website in the nation for both the website design and the content of it’s newsletter, and this year … Read More

Web Basics: HTML vs. CSS

While HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) are separate coding languages, they’re not so much distinct choices as they are two connected and essential pieces for building a web page. HTML and CSS are best used together to create a functional and appealing page.

The majority of a page’s content is defined in the HTML. Images, links, text formatting, and all of the text content are found here. Inside the HTML code is also where the information gets organized: headers, paragraphs, numbered lists, and bulleted lists are just a few of simple functions for organizing information.

CSS describes the presentation of all of this information that’s been defined in the HTML. For example, what the headers say … Read More

Questions Your Web Provider Should Ask You

 

Do you have a preferred color scheme?
Why?
For design of course! Who doesn’t want their new website to be aesthetically wonderful?
Do you have any websites in mind, or see any websites in our portfolio, that you find particularly appealing? If so, what about them?
Why?
For both function and aesthetics. Looking at other sites that you find appealing can help by providing programmers with a visual representation of what it is you’re looking for.


What kind of functionality are you looking for? Appointments, ecommerce, pictures, portfolios, email, calendars, etc. 
Why? 
This is important for most than just the obvious purpose of figuring out which functions you would like on your site. It also helps to make Read More

How Can SEO Help Your Company?

 

First of all: What is SEO?

SEO stands for Search Engine Optimization, which refers to the act of using popularity, keywords and key phrases in your content in order to make your site and profiles appear higher on the results list when searched through a web browser, such as Google or Bing. This is very important considering that a website is much more likely to be selected based on how highly it ranks on the results list.
As a small, new or local business, it tends to be difficult to draw attention to yourself. The key goal of SEO is to help customers find you, rather than chasing after them yourself. Read More