Search Engine Optimization

iStock_000005855737_SmallIf you’re among the many people that feel pop-up ads are obnoxious and irritating, you’ll be happy to hear that Google agrees! The search engine giant recently announced that the use of pop-up ads will negatively affect a website’s search result ranking. Search engine optimization, or SEO for short, is the process of ensuring a webpage will appear near the top of a list of search results when relevant keywords are entered. This is especially important for small businesses whose websites can easily be buried in the rankings.

Here are a few SEO tips specifically for small businesses:
• Maintain a strong social media presence. Staying active on social media outlets is a simple and effective way to improve your … Read More