Some of the basics: share posts that relate to your audience, not just posts about you and your company. Try posting things like relevant news, instructional videos, and creative ideas that interest the type of people who buy your product.
Is your account inactive? Disable it
If accounts are not being maintained within the company either someone should be hired to do so, or the account should be taken down. Stagnant accounts give the impression that the company is either inattentive or out of business.
Common ways SEO and SM are sold
As a posting service
As a set up service with training seminar
As a bundle package of social media accounts and services
I recommend you go for a bundle deal if you can, because these systems work best when used together, and to make sure you are getting your moneys worth, you can track progress through tools such as Google Adwords and Analytics.
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